About us - Teela helps you make smarter decisions, based on your own data.

Our Story

Teela was originally a tech demo for a client who wanted us to play with AI and see what it could do.

How it Started

Teela was originally a tech demo for a client who wanted us to play with AI and see what it could do. This client, in particular, was constantly asking us for new queries, new reports. Honestly, it was a bit much. :)

90M

Faqs streamline the user

95%

Tips simplify your journey

77%

Manuals ease the process

5k+

Instructions clarify the steps

What created the spark to explore?

This client, in particular, was constantly asking us for new queries, new reports. Honestly, it was a bit much. So when we thought about what AI could bring to the table, solving that painful problem seemed like a potential solution. A few weeks later we had an awful prototype. Truly it was bad, but it showed us a glimmer of what was possible so we kept poking it and showing it to other clients. Each time we would show it to another client we would see them light up "if it can answer THAT... then I can finally know the answer to THIS". Seemed like we might be onto something…

Over the next several months, Teela began to take shape.

How do we build this, the right way?

With each step we have worked with the following ideals in the forefront of our minds:

Keep it simple. Our target is the non-technical business user. We want to give them superpowers, not overwhelm them with jargon.
Show our work. Transparency is key to building trust, so we built features like Explore (that shows how each calculation was derived) and SQL view (which allows users to see and edit the SQL that created the results).
Secure by design. Teela doesn’t work unless we earn the right to access a customer’s data. To earn that we have built several layers that prevent Teela from ever doing anything but answering questions about your data. Even if specifically asked, Teela will never manipulate data, only query.

Where did the name come from?

The original prototype for Teela was an internal project. Something to cut our teeth on with AI as it were. Being internal, we didn’t have to follow strict rules about the name… so one of our devs (Jeff) made a crack about “having the power…” and the rest just fell into place. Soon, our 80’s childhoods came roaring to life. Our API was called Battlecat and our Web application was named Teela.

As the application matured, the name of He-Man’s beautiful, strong, and courageous sidekick just stuck and the rest is history.

*Masters of the Universe is owned by Mattel, we do not have any affiliation with them. 😉

Recent features and function updates

As we grow, we are committed to updating, polishing, refining current features, and adding new ones.

Add Users

Dec 2025

Admins can add new users to their account and share DataClips and folders with their team.

Add Connections

Dec 2025

Add multiple data base connections to enhance the power and depth of your datas ability to answer.

Edit SQL

Jan 2026

Openly view the SQL queries Teela is writing for you, and edit to further increase your precision.

Customizable layouts

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Dynamic elements

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Records and instructions

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Customizable layouts

The to we considerable, explain the morals, to queen please

Dynamic elements

Pervasively in evening best bad policy he first of he first to attempt

Records and instructions

Were control to late check though text a carefully anewer

Tested and approved

Some of our early users and testers shared their thoughts.

"As someone who spends way more time with campaigns than code, I was genuinely surprised by Teela. I didn’t need tech support or a cheat sheet to start running real, useful queries."

Christie

Marketing Director

"Teela is cool. Many of our employees have been able to find data we would have had to wait months to find. Being able to custom query our database has been very helpful."

Taylor

President & CEO

"Teela has allowed me to test more accurately without disrupting others for help in the database. I was able to find specific information and dig further by filtering the custom table"

Mario

Software Tester

"Teela crafts complex queries with precision and exceptional speed. It even provides the ability to directly edit the presented SQL. It is a huge time saver"

Karl

Operations Director

"Instead of waiting for devs to create reports, we can now get all the information we need in minutes, which frees up our resources for more important deliverables."

Scott

Senior Developer